Colour found

/ Google

There is a lack of information about black people´s skin cancer or melanoma. To the extent, they will rarely find photos that correspond to their skin colour in Google Images when they search for it.

Colour found is the transformation of Google Images into a skin cancer spotter.

Next time when you search for “skin cancer” or “melanoma”, you will be able to select both the colour and size of the mole in question, as well as your skin tone. If it has the potential to be skin cancer or melanoma, Google will connect you with a doctor.

/Social campaign